that never sleeps…
Digital publishing has no editorial deadlines. The immediacy of the “news” is not restricted by office hours.
The e-paper as an electronic version of the daily newspaper can only be a beginning.
Its form of presentation still meets today’s desire for mobile media consumption, where large newspaper pages simply get in the way on the subway. The “frozen” state of information with its production deadline makes the e-paper a “finite”, that is a limited product, which is actually already outdated within moments of its release.
The internet however, promises a constant flow of real-time information. “Infinite products” are those that are never “finished”, but rather are continually updated. This poses new challenges for your editorial team, which can only be mastered through mobile solutions.
Do you want to know how you can benefit from this trend?