With just a single app, the reader gains access to all the publications of the NZZ World
After the relaunch of NZZ.ch and the printed “Neue Zürcher Zeitung” last year, the renewed ePaper followed in May. The NZZ developed the corresponding e-paper app not only for iOS and
The new e-paper app enables current and potential subscribers to have access to the entire NZZ world with the “Neue Zürcher Zeitung” , the “NZZ on Sunday”, as well as NZZ supplements and magazines, for example “Books on Sunday”, “NZZ Folio” or “NZZ history”.
The new app is only the visible part of a larger project behind the scenes. Three sub-publishers of the group, which have been technically independent so far, have unified the process of material management and processing. The centerpiece of this project is a huGO system from Sternwald. It unifies texts and images from different sources. These digital assets can then be published economically with low expenses in multiple electronic formats. The further functions of huGO also include convenient control of important parameters of the e-paper editions.
In addition to the installation of huGO, Sternwald has also developed the e-paper version for notebooks (epaper.nzz.ch). The app versions for mobile devices (iOS and Android) were implemented collaboratively with the partner company – TDS in Jena. User-friendliness and easy navigation were the focus of the app’s development. Rouven Leuener, Head of Digital Product Development said: “We have actively involved our readers in numerous phases of the development process so that the new app optimally meets their needs.”
According to the Wemf AG Circulation Certificate for Advertising Media Research, the NZZ has the most e-paper subscribers throughout Switzerland. This has encouraged the NZZ to further invest in this channel
For further information about the positioning of the product, please visit: abo.nzz.ch.